This is just like the other ad, but it's balanced out even better. It's just a really good ad. It works, it communicates balance. It's visually pleasing because firstly, your eyes follow the bee trail from the left and secondly, you read that trail and the ad sucks you in. And you are treated with a large beautiful blob of visual information in the middle - the box for the lip balm and some pretty flowers - and you travel back on the bee's trail and read more advertisting. It's balanced visually and also balanced conceptually, but smartly.