So I was doing a little research to see which logo I want to write about and I started with Nike.
From wikipedia:
"1971: A graphic design student at Portland State University named Carolyn Davidson is hired by Knight to design the new brand to put on the side of his company's shoes. She is paid $35 (US), and works for Nike for a few years until they need a full ad agency. Twelve years later, in 1983, Ms. Davidson receives a gold Swoosh ring with an embedded diamond at a luncheon honoring her, along with a certificate and an undisclosed amount of Nike stock, in recognition of the Swoosh design logo."

That's it?! 35 dollars?? I really hope they gave her an assload of stock...